Storytelling
Had a discussion in class the other day about storytelling in accounting. Communication of our analytical output is critical. How do you teach accounting majors to be better storytellers?

Had a discussion in class the other day about storytelling in accounting. Communication of our analytical output is critical. How do you teach accounting majors to be better storytellers?
Introduction
One may wonder why I am using the term “data applications” in the title of this article. The reason is the name of a course I taught for 3 semesters, Data Applications in Business (DAB). Even though my teaching is in accounting, I have taught courses outside of accounting, and DAB is one of them. The course gave me an opportunity to use my experience in private industry, private practice, and education to help students understand how the course can help them in their educational as well as professional journeys. It is the professional journey that I want to address in this article for accounting majors who can find a fulfilling and rewarding career in management accounting.
Organization
An interesting curriculum plan. Certainly think there is a need for greater technology and analytics in the accounting curriculum.
Introduction
For accounting majors, financial accounting is the first course in a journey that they hope leads them to a career in public accounting. If financial accounting is seen this way, the accounting major will fail to see the completeness in what the course provides. Financial accounting provides accounting majors with ideas on how to pursue another career that is fulfilling and rewarding, a career in management accounting. Management accounting provides accounting majors with career opportunities they may have never considered when they chose accounting as their major. I would like to share my thoughts on how I have organized the teaching of financial accounting to help accounting majors embrace a great alternative to public accounting, management accounting.
Organization
Thank you Karl for your message above. I like your description of financial accounting. I also like how you distinguish external financial accounting (compliance for government regulatory agencies, investor shareholders) from internal management accounting (visibility for insights to make better decisions).
Recent conversations have me wondering, where are we headed and/or where do we need to go. Accounting, especially the management accounting/cost accounting/FP&A (to me there all parts of the big management accounting side of accounting) aspect of accounting is changing rapidly. So, my question is, what are you now including in the curriculum that you didn't until recently and/or what seems to be needed in the curriculum that is not there yet?
JP ... Thanks for your message above with its question. I am not a university faculty or academic. I am a practitioner. But if I was teaching a management accounting course I would add the recent impact that AI and agents might have.
JP and Gary, when teaching financial accounting, my emphasis on writing the story is on journal entries; I tell students that journal entries are the sentences within financial statements. When teaching managerial accounting, my approach is more detailed. I will talk about how stories are told through documents like materials requisitions slips and time tickets as well as reports like cost of goods manufactured schedules and master budgets. In upper level financial accounting and managerial accounting courses, what should be taught is how visualization can help accountants become better storytellers through the use of applications like Tableau.