
About Us
PACE, a 501(c) entity, is an independent, non-profit, community of professionals dedicated to developing ways for companies to strategically manage and improve revenue, cost, and investments using causal analytic models to help make better, more informed decisions and drive greater value creation.
We center our work on a holistic framework that highlights the critical information finance must provide the organization to achieve its goals, the fundamental principles managers must employ to drive value, areas frequently overlooked or left unaddressed by traditional finance and accounting practices, and how revenue, cost, and investment processes should seamlessly integrate together to help organizations achieve their long-term, sustainable goals.
Our Mission
PACE's mission is to facilitate organizational cultures where integrated economic models of an organization's revenues, costs, and investments, based on an operational understanding and aligned with overall strategy, are developed and employed in order to enhance organizational decision making.

Our Values
PACE’s core values are:
Highest Standard of Ethics and Integrity
Passion for Serving the Profession
Respect for the Individual and Diverse Views
Commitment to Elevating the Practice of Management

PACE Directors & Staff
The activities of the Profitability Analytics Center of Excellence are overseen by a Board of Directors, comprised of leaders in the field from practice and academia, and supported by volunteers.

Raef Lawson
Executive Director, Profitability Analytics Center of Excellence

Gary Cokins
Founder and CEO, Analytics-Based Performance Management LLC

Toby Hatch
Volunteer Marketing Advisor

Doug Hicks
President,
D. Hicks & Co.

Anders
Liu-Lindberg
Partner and CCO, Business Partnering Institute

Sydney Milella
Marketing Intern

Monte Swain
Deloitte Professor of Accounting, Brigham Young University

Larry White
Executive Director, Resource Consumption Accounting Institute