Creative Office

About Us

PACE, a 501(c) entity, is an independent, non-profit, community of professionals dedicated to developing ways for companies to strategically manage and improve revenue, cost, and investments using causal analytic models to help make better, more informed decisions and drive greater value creation.

We center our work on a holistic framework that highlights the critical information finance must provide the organization to achieve its goals, the fundamental principles managers must employ to drive value, areas frequently overlooked or left unaddressed by traditional finance and accounting practices, and how revenue, cost, and investment processes should seamlessly integrate together to help organizations achieve their long-term, sustainable goals.


Our Mission

Our mission is to help organizations make better, more informed decisions through the use of causal, analytical models employing sound economic principles.

Business Brainstorm

Our Values

PACE’s core values are:

  • Highest Standard of Ethics and Integrity

  • Passion for Serving the Profession

  • Respect for the Individual and Diverse Views

  • Commitment to Elevating the Practice of Management


PACE Directors

The activities of the Profitability Analytics Center of Excellence are overseen by a Board of Directors, comprised of leaders in the field from practice and academia. The members of the Board are listed below.

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Raef Lawson

Executive Director, Profitability Analytics Center of Excellence

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Gary Cokins

Founder and CEO,  Analytics-Based Performance Management LLC

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Toby Hatch

PACE Volunteer Marketing Advisor,

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Doug Hicks


D. Hicks & Co.



Partner and CCO, Business Partnering Institute


Monte Swain

Deloitte Professor of Accounting, Brigham Young University

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Larry White

Executive Director, Resource Consumption Accounting Institute