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PACE Academic IG

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Storytelling

Had a discussion in class the other day about storytelling in accounting. Communication of our analytical output is critical. How do you teach accounting majors to be better storytellers?

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Karl Kern
Karl Kern
3 days ago

JP and Gary, when teaching financial accounting, my emphasis on writing the story is on journal entries; I tell students that journal entries are the sentences within financial statements. When teaching managerial accounting, my approach is more detailed. I will talk about how stories are told through documents like materials requisitions slips and time tickets as well as reports like cost of goods manufactured schedules and master budgets. In upper level financial accounting and managerial accounting courses, what should be taught is how visualization can help accountants become better storytellers through the use of applications like Tableau.

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