The debut of the RM/BSC case! Yesterday we discussed the Mountain Base Golf Club case in my three graduate classes (approximately 95 Masters of Accountancy students). Last week I introduced the four revenue management (RM) levers using "The Four Levers of Revenue Management” in Strategic Finance(1 Nov 2021). Then these students worked to prepare and submit strategy maps, BSC dashboards, and their recommended revenue management levers for MBGC. We had a great discussion. This is very new content in higher ed accounting education. The students were curious and energized!
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