There is a lot of material out there on this subject. You'll find most of it in sales and operations planning. I don't think that you are going to find many topics that haven't been covered here. Moreover, if this material is to be shared broadly, we shouldn't be advocating things without comparing to what's already been defined for this subject.
Having said the following are some topics that would comprise this one: statistical demand forecasting, probabilistic demand forecasting, collaborating demand planning, pricing and promotion optimization, balancing supply and demand, demand shaping, integrated revenue and demand shaping, forecast accuracy
That's my "brain dump" for now.