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Telecoms Profitability IG

Public·15 members

Questions/comments from first IG meeting:

-Shouldn't a marketing campaign be judged by the incremental gain in business from that campaign?

-Allocate the costs over the incremental gain in revenue?

-Some marketing costs go to product. Perhaps it is a terminology of what marketing is. Advertising moreso to customers unless we think it is for the overall image of the company.

-Marketing costs include the cost of the marketing VPs.

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