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PACE Directors, Staff, and Advisors

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Meet the Team

The activities of the Profitability Analytics Center of Excellence are overseen by a volunteer Board of Directors, comprised of leaders in the field from practice and academia, and supported by volunteers.

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Raef Lawson

Executive Director, Profitability Analytics Center of Excellence

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Gary Cokins

Founder and CEO,

Analytics-Based Performance Management LLC

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Toby Hatch

Volunteer Marketing Advisor

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Doug Hicks


D. Hicks & Co.


Anders Liu-Lindberg

Partner and CCO, Business Partnering Institute

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Sydney Milella

Marketing Intern


Deloitte Professor of Accounting, Brigham Young University

Monte Swain

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Executive Director, Resource Consumption Accounting Institute

Larry White


Menard Bermudez

Volunteer Web Master

Advisory Board Members

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Oana Labes

Strategic Business Advisor,

President and Financial Strategist, Financiario

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Chris Domanski

Director, Cost Optimization, Faurecia

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Cynthia Moehlman

Director, Profitability Analytics, Huron

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Prashanth Southekal

Founder and Managing Principal, DBP-Institute

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Fatema El-Wakeel

Data Strategy Evangelist

University of Cambridge

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Asif Masani

Financial Planning and Analysis Manager, Coursera

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Heimo Losbichler

Chairman, International Association of Controllers (ICV) and International Group of Controlling (IGC)

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Gary Kapanowski

Leading Cost Expert

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